MERCEDES-BENZ Concepting, Creative, Production Company, Post-Production

One week. Seven Cars. Endless possibilities. Mercedes-Benz A-Class is advanced, appealing, and agile - and so is RDM. With the task of conceptualizing a new approach for the A-Class launch, we found ways to repurpose locations from a running footage shoot to save time and money while delivering an organic story for Mercedes-Benz. Robbins Digital Media is the full-service creative media house for this project.